CAMPAGNE PUBLICITAIRE
BRIEF
Saguez & Partners, leading the global rebranding of Chamonix–Mont-Blanc, commissioned VAADEN to develop the visual campaign for the Chamonix Tourism Office’s Winter 2025–26 season.
The objective was to create a strong creative concept aligned with the new brand identity, and produce the Key Visuals deployed across every touchpoint—from metro and railway station advertising to DOOH, digital platforms, partner media, and booking websites.
OUR APPROCH
VAADEN’s creative teams developed the art direction and storytelling to complement the brand identity created by Saguez.
Following an in-depth audit of the existing visual assets, the agency defined a new visual territory focused on emotion and the human perspective, giving rise to the campaign concept “Feel the Pull.”
VAADEN then created six Key Visuals showcasing the diversity of experiences the Chamonix Valley has to offer—from winter sports and breathtaking nature to festive moments, wellness, and family adventures.
Each visual was conceived from the outset for seamless adaptation across every communication channel, including print, DOOH, display advertising, social media, magazines, and digital platforms. A comprehensive set of creative guidelines was also produced to ensure consistency across all campaign executions and formats.
To express the diversity and ever-changing nature of the Chamonix–Mont-Blanc experience, revealing the many ways visitors can move effortlessly between adventure, relaxation, discovery, and shared moments :
A VIBRANT CAPITAL
A creative thread that builds on the previous chapters of the campaign. Following “Reconnect with Nature”—highlighting the region’s captivating landscapes and the shared relationship between people, wildlife, and environmental preservation—and “Reconnect with the Legend”—celebrating Chamonix–Mont-Blanc’s extraordinary stories through a dedicated web series—the focus now shifts to experience.
Immersion, sensation, emotion, and the human connection take center stage. A vibrant, sensory creative treatment brings to life the unique bond between each visitor and the Chamonix–Mont-Blanc Valley.
« Come Feel the Energy ».
Iconographic audit & art direction support
Strategic storytelling and visual concept development
Creation of 6 Key Visuals (FR/EN)
Multi-channel adaptations:
– OOH / DOOH Media & Transport (Metro, railway stations, 4×3, 12 m² formats, digital displays, TRIO)
– Display & Digital (Google Display, banners, Nivéales media takeovers)
– Booking platforms and websites (booking.chamonix.com, chamonix.com)
– Social media, magazines, and partner networks
Delivery of source files and campaign guidelines