BRIEF

Alstom is undertaking a global brand refresh aimed at clarifying its positioning and reinforcing its leadership as a global rail industry player. As part of this initiative, the brand is commissioning a short motion design film to reveal its new visual identity and support its internal and digital launch.

Objective: Make the new brand system tangible, foster internal engagement, and drive a transformation momentum.

OUR APPROACH

A manifesto-style film, designed as a reveal.
Movement brought to the graphic system: shapes, modules, typography, and gradients become language, rhythm, and narrative.
A short, clear, and impactful film that turns a brand evolution into an engaging visual experience.

DELIVERABLES

Concept and production of a launch motion design film: Main film, 1 × 1min30 teaser (HD)

Content:
Animation of the graphic system (shapes, typography, motion principles) // Integration of mockups (web, PPT, social, screens) // Mix of live footage & motion elements

Adaptations:
Vertical / social formats // FR / EN versions