BRAND CONTENT
BRIEF
Best Western France, part of a global network of independent hoteliers, aims to assert a more emotional and distinctive brand identity. VAADEN produced a sensitive and contemplative film that captures the feeling of a night spent elsewhere — a suspended moment between fatigue, comfort, and humanity.
Far from a traditional corporate film, the project embraces a poetic and universal tone, supported by a voice-over written as an inner reflection. Produced in both French and English, it allows the brand to reaffirm its local roots while reaching an international audience.
OUR APPROACH
The production is based on a clean art direction, combining static shots, natural light, and immersive sound design. The voice-over, available in French and English, delivers an introspective narrative that highlights the guest experience from an emotional perspective.
Designed for the web, social media, and brand events, this audiovisual content reinforces Best Western’s identity as an independent, approachable, human, and contemporary hotel brand. It targets a wide audience: travelers, partners, and hospitality professionals.
DELIVERABLES
Production of video assets and a commercial film to showcase Best Western Hotels’ offers and programs.
Filming on 4 locations.
> VIDEO ASSETS FOR SOCIAL MEDIA
> COMMERCIAL FILM