BRAND FILM
BRIEF
Renowned for its accessibility, comfort, and diversity of properties, Best Western aims to showcase its hybrid positioning, catering both to travelers and professionals seeking flexibility.
Objective: Highlight a new way of staying and working — moving seamlessly from the bedroom to the office, from breakfast to a productive meeting, all within a pleasant, connected, and inspiring environment.
OUR APPROACH
Through a warm and dynamic approach, the film highlights the brand’s core values: hospitality, diverse experiences, and accessible comfort.
The video concept was designed to resonate across multiple formats and platforms, adapting to social media standards while maintaining a strong and coherent brand identity. Each piece of content aims to convey the Best Western DNA: a brand that is approachable, human, and aligned with the expectations of today’s travelers.
DELIVERABLES
Production of the Best Western corporate presentation video.
Shooting, editing, copywriting, and motion graphics design.
Adaptations include a short and a long version, available in both English and French.