ADVERTISING CAMPAIGN
BRIEF
Saguez & Partners, responsible for the global rebranding of Chamonix–Mont-Blanc, has enlisted VAADEN to develop the Winter 25–26 visual campaign for the Tourist Office.
The goal: create a powerful creative concept aligned with the new identity, and produce the key visuals to be deployed across all touchpoints — metro and train station posters, DOOH, digital channels, partner media, and booking platforms.
OUR APPROACH
The VAADEN teams provide art direction and storytelling to complement the branding developed by Saguez. After conducting an iconographic audit of existing materials, the agency defines a visual territory focused on emotion and human perspective, giving rise to the concept “Feel the Call.”
VAADEN then creates six key visuals illustrating the valley’s diverse experiences: winter sports, nature, festivities, wellness, and family moments. These visuals are designed from the start for multi-channel use — print, DOOH, display, social media, magazines, and web — and are accompanied by a comprehensive guidelines document to ensure the campaign remains coherent across all formats.
Suggest the diversity, fluidity, variety, movement, possible transitions, and emotional richness of every stay in the Chamonix-Mont-Blanc valley:
LIVING CAPITAL – VIBRANT CAPITAL
A coherent thread with the earlier parts of the campaign now shifts the focus to experience, immersion, sensations, emotion, and the human connection. A sensory, vibrant approach brings to life the bond between the visitor and the valley.
DELIVERABLES
> Iconographic audit & art direction support
> Strategic storytelling & visual concept
> Creation of 6 key visuals (FR/EN)
Multi-channel adaptations:
– OOH / DOOH MediaTransports (Metro, train stations, 4×3 posters, 12 m² panels, digital formats, TRIO)
– Display & digital (Google Display, banners, Nivéales custom formats)
– Booking sites (booking.chamonix.com, chamonix.com)
– Social media, magazines, partners
Delivery of source files + comprehensive guidelines document