TV CAMPAIGN
BRIEF
To support the launch of its personalized beauty subscription, myIEVA partnered with VAADEN.
Ambition: Create a TV campaign that is approachable, elegant, and educational, capable of making an innovative concept — combining technology, skincare, and wellness — accessible to all.
Challenge: Raise awareness of the service while reassuring consumers.
OUR APPROACH
VAADEN created a spot focused on clarity, softness, and emotion. In just a few seconds, the concept of a personalized subscription needed to be explained, while highlighting the sensoriality and elegance unique to the myIEVA universe. The tone is simultaneously caring, technological, and approachable.
DELIVERABLES
Production of a TV commercial to showcase myIEVA’s new beauty subscription offering.
Shooting, editing, copywriting, and motion graphics design.
Adaptations include a short and a long version, available in both English and French.