BRIEF

Loxam aims to strengthen its brand image through a coherent visual universe that reflects its values of innovation, proximity, and reliability.

Objective: Support its campaigns with a strong graphic identity that leaves a lasting impression and adapts seamlessly across the group’s digital and print media.

OUR APPROACH

VAADEN adopted a simple, clear, and vibrant art direction, combining refined graphic elements with inspiring visuals drawn from the world of construction sites and industry. The visual identity is designed to be reassuring, reflecting the human and dynamic nature of the Loxam teams.