BRIEF

Loxam, Europe’s leading equipment rental company for construction, industry, and events, aims to refresh its communication to better reflect its closeness to clients, the diversity of its offerings, and in particular its LoxGreen electric equipment range.

Challenge: Position Loxam as a reliable partner capable of responding quickly to the varied needs of professionals, while highlighting the human richness of its teams, their on-site expertise, and reinforcing the company’s CSR commitment.

OUR APPROACH

VAADEN adopted a narrative approach close to the daily lives of Loxam clients, giving them a voice through authentic testimonials. The videos transparently showcase the use of electric equipment while illustrating real-life situations where equipment rental simplifies work. The tone is genuine, simple, and moving, highlighting the interactions between Loxam teams and their clients.