BRIEF

For its Christmas campaign, Marionnaud aims to rethink how it showcases its offers and uses during the holiday season.

Objective: Deploy a set of inspirational and highly adaptable content capable of addressing the diversity of customer profiles and purchase intentions.

The project focuses on producing a large volume of visuals and videos to feed all touchpoints (website, social media, window displays, print), while ensuring a high-quality, coherent brand image.

The mission entrusted to VAADEN involves the design and production of a campaign entirely created with AI, combining art direction with operational efficiency.

OUR APPROACH

VAADEN implements an AI-ready approach, designed from the start for smooth omnichannel activation.

Artificial intelligence is used as a lever for production and creative acceleration, with particular attention to ultra-realistic rendering, especially of skin textures — a key focus in the cosmetics world. The combination of AI tools and traditional retouching techniques allows for a high level of finish, rapid adaptation of scenes and use cases, and precise control over timelines, costs, and rights constraints.

Each piece of content is designed to be immediately deployable, engaging for audiences, and reusable at scale.