BRIEF

Marionnaud aims to launch a beauty content platform called “Beauty Mood”, designed to inspire, guide, and support customers in their daily beauty routines.

Objective: Create a dynamic and approachable space that highlights expertise and product diversity while meeting the expectations of modern consumers.

OUR APPROACH

VAADEN developed fresh and light visual content with a clear, educational tone, fostering closeness with users. The focus is on diverse profiles, personalized tips, and short-form formats optimized for social media.