LOVE YOUR SKIN – CAMPAGNE 360°
BRIEF
Marionnaud aims to highlight a purpose-driven campaign celebrating natural beauty and skincare, with a positive and inclusive message.
Objective: Reach a broad audience by promoting self-confidence and authenticity, moving away from unrealistic beauty standards.
OUR APPROACH
VAADEN chose to tell simple and sincere stories, featuring diverse and authentic profiles in bright, natural environments. The tone is warm and encouraging, inviting self-acceptance without artifice.
INTERVIEWS – 11 TEAM MEMBERS
DELIVERABLES
Launch of Marionnaud’s LOVE YOUR SKIN campaign — a transparent campaign, reflecting the beauty it promotes. An authentic and sincere approach, celebrating beauty and rebuilding self-confidence through unretouched photos featuring Marionnaud women.
European campaign, digital and in-store.
> 12 INTERVIEW VIDEOS – beauty routines (1 min)
> 1 GLOBAL TEASER VIDEO (1 min 30)
> 4 BACKSTAGE VIDEOS
> 60 PHOTOS of employees
< BACKSTAGE PHOTOS