Marionnaud aims to launch a targeted campaign for young parents, “Mums & Dads”, highlighting the balance between family life and personal care.

Objective: Show that self-care is essential, even in a busy daily routine, by offering suitable products and tailored advice.

OUR APPROACH

VAADEN developed everyday-life scenarios, both humorous and touching, highlighting the small moments when parents find time for themselves. The tone is warm and engaging, with realistic and reassuring staging.