BRIEF

The Musée du quai Branly – Jacques Chirac wishes to support the launch of its flagship exhibition Africa Fashion with a video campaign designed for multi-channel distribution.

Objective: Establish the exhibition as the season’s highlight, highlighting the richness and creativity of contemporary African fashion.

The film must convey: the event’s public and large-scale nature // its contemporary and innovative dimension // the dialogue between cultural heritage and current creative expression

OUR APPROACH

VAADEN developed an immersive visual approach built around energy and movement.

The campaign relies on:

> Dynamic editing, blending silhouettes, materials, textures, and archival footage to embody the dialogue at the heart of the exhibition

> Inspired music to create an immediate signature

Each format was designed from the start for its final use: silent for DOOH, high-impact in 8s TV spots, immersive in cinema, and legible on social media. Special attention was given to the overall coherence of the campaign to ensure visual and narrative continuity across all touchpoints.