BRAND CONTENT
BRIEF
Marionnaud commissioned VAADEN to design and produce several series of ultra-realistic AI visuals for its Haircare, Makeup, and Skincare campaigns.
Objective: Create a premium, coherent, and credible visual universe that works across metro posters, FOOH, digital, and print — while respecting cosmetic codes (skin, textures, lighting), the brand’s DNA, and format constraints from the smallest to the largest displays.
OUR APPROACH
VAADEN develops a visual territory entirely generated with AI, combining photographic realism, expressive characters, product packshots, and cosmetic precision.
The work is structured around:
> Brand consistency (colors, lighting, art direction)
> Skin / makeup realism, essential for beauty credibility
> Natural and expressive scenes, designed to inspire and captivate
> A versatile narrative universe: skincare, wellness, city life, gifting, Christmas magic
Each visual is conceived, generated, retouched, and harmonized through an advanced AI workflow, ensuring a consistent result across all media — from ultra-realistic portraits to creative Christmas compositions.
DELIVERABLES
Concept, storytelling & full AI creation: characters, packshots, still life, lifestyle scenes
Ultra-realistic AI visuals (haircare, skincare, makeup)
FOOH videos for social media
Metro / OOH display visuals
MULTI-CHANNEL ADAPTATIONS:
– Press & magazine content (e.g., Figaro Madame…)
– Print & outdoor displays (4×3, bus shelters, metro)
– Social media & short-form videos
– Web, CRM, homepages
– Internal & partner materials